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Google, Microsoft and IBM are trying to lure startups with lakhs of rupees worth of goodies in order to compete with Amazon, which is larger than all its competitors combined in the cloud computing space.
With such offers, cloud vendors are also trying to tie-in startups to their platform at an early stage. “Migrating from one cloud platform to the other is extremely difficult and expensive,” said Sanchit Gogia, chief analyst at Greyhound Research. “Once a startup is tied to a particular vendor, it will be forced to continue using the service and the platform.”
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