Voice could be the next big technology revolution in the world, and tech giants like Google, Amazon, Apple, Microsoft and others are investing heavily in it. There are already several tools that listen to people and respond like a human being and the growing use of Google Assistant, Alexa, Siri, Cortana and other virtual assistants is certain to catch the eye of marketers. These assistants are always with the person or the family they are assisting, and every time someone interacts with them, they collect data and save it.
“It is all about data. Essentially, the more data they have about you, the better they know you and the better they are able to sell insights about you to marketers,” says Sanchit Vir Gogia, chief analyst, founder and CEO, Greyhound Research.
The recent uproar about Alexa recording a private conversation between a woman and her husband, and then sending it to a random contact, has come as a huge blow for the category. “It is a big challenge for these players. Whether you like it or not, there is someone listening to you all the time,” opines Gogia.
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Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, an award-winning global research & advisory firm. To read more about him, click here.