Five ways to resuscitate BSNL!

On the back of Rs 1,000 crore investment in network upgradation, a new CMD at the helm, a cut in mobile tariffs, and the inauguration of next generation network (NGN) technology launch, struggling state-run telco BSNL is leaving no stone unturned to be back in pink of health.
We, however, zeroed in on few ways that would help the company to regain its lost vigour.

Sanchit Vir Gogia, chief analyst and chief executive of GreyhoundResearch, said: “We believe that BSNL needs to adopt an aggressive channel strategy to roll out their products and services through multiple access points rather than restricting themselves to limited care centers. Like private players they should make sure their products are available at every mobile service hub possible at very location. Easy availability will make BSNL a preferable choice for consumers.”

4. Increasing broadband penetration: BSNL needs to change and adopt an easier complaint redressal mechanism to retain existing consumers and attract new ones. At a time when private players are addressing consumer complaints in less than 24 hours, BSNL’s minimum two weeks for addressing broadband complaints is proving to be harmful for them in terms of retaining new costumers, Gogia added.

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