E-commerce firm Infibeam, the first Indian company to acquire the domain name dotooo (Dot-Triple-O), released by the Internet Corporation for Assigned Names and Numbers (ICANN) under its domain name expansion programme, expects it to become popular on mobile phones on which most first-time users access the internet.
“There will be a rush of brands to sign up for the dotooo domain to stop abuse and in order to safeguard themselves online,” said Sanchit Vir Gogia, founder CEO at Greyhound Research.
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