Digital Payments: Paytm’s Biggest Contender Will Be WhatsApp Or Amazon?

24 views Reading Time: 2 minutes

With FreeCharge to be acquired Paytm and MobiKwik a distant second, there is only one clear leader in the digital wallet space currently. Paytm has surpassed several others in this segment and positioned itself well to rise the demonetisation wave.

Sanchit Vir Gogia, Chief Analyst & CEO of research, advisory & consulting firm Greyhound Research said, “I don’t think it is just WhatsApp, it will be probably be Amazon too. Amazon has also jumped into the wallets space recently and if you were to compare apples to apples their entire business model is multiple services from one user id. So with that they are able to capture a lot more information and they are then able to up-sell and cross-sell. So if ask me it is a very big opportunity for Amazon because they have leverage of technology and have a lot of buyers and sellers on their platform.”

He further says that he does not think it is WhatsApp which is the only competition for Paytm. Gogia says we should look at it more broadly and look at Amazon versus others. WhatsApp, he says, in the end will become a carrier as it is just messenger service.


Have a question on this or other technology and innovation topics? Click here to set up a Snippet Call with a Greyhound Research Analyst.


Sanchit Vir Gogia: Sanchit is the Chief Futurist, Founder & CEO of Greyhound Knowledge Group, a Global Strategy & Transformation Research, Advisory & Consulting Group. He also serves as Chief Analyst & CEO of Greyhound Research, a Global, Award-Winning, Independent Technology & Innovation Research, Advisory & Consulting firm. To read more about him, click here.

Copyright © 2017 Greyhound Research. All rights reserved. You may share this research note using the options made available. Please don’t copy this research note (complete or parts) and distribute over the web and emails. Connect with us if you need clarifications.

Note for IT Decision Makers – Join Our Exclusive Community! Greyhound Research values your opinion and invites IT Decision Makers and Business Leaders involved in IT projects to join our exclusive, invite-only Greyhound Golden Gate (GQube) Councils. If your project is exclusive and we have your permission, we will write a research note about you and share it with the larger community. Over and beyond, this also gives you access to some of our thought-leading research and analysts. Please write to us on and we’ll take it further from there!

Note for IT Vendors, Telecom Operators and Channel Partners – Did you see our Research Agenda? We have organised all of our insights in a way that allows you to better filter and read what works best for you. To access scores of Free, Freemium and Premium Insights please use the menu above. Please write to us on and we’ll gladly share a copy of the research agenda with you.

Leave a Reply