Computer-maker Dell plans to expand capacity at its manufacturing plant in Sriperumbudur near Chennai to meet the increasing demand for personal computers, according to P Krishnakumar, Vice-President and General Manager, Consumer and Small Business, Dell India.
“We are in discussion with the government for the capacity expansion. We cannot share details now,” he told newspersons via a video-conference from Bengaluru, while discussing the findings of an all-India survey on PC usage trends.
The survey done by Greyhound Research for Dell validated the ongoing execution of Dell’s strategy across tier-1 to tier-5 markets that aims to building awareness on PC usage among the next generation of users. The survey showed that students and youth are leading the march towards PC adoption, and the growth of PC market will come from smaller cities and towns, said Krishnakumar.
The Dell survey was done across 40 locations with 6,000 respondents that included students, college goers, young workforce and parents, said Sanchit Vir Gogia, Chief Analyst and CEO, Greyhound Research.
Key insights
The data gathered from the study gave three key insights – the PC is relevant to different user groups; the next wave of growth will come from emerging India where the aspirations of PC users is higher; and, PCs are being used highly for content creation and knowledge development, he said.
The survey said that North, West and South India are ahead of the East in terms of PC adoption primarily as the concentration of Tier-I and -2 cities is higher in the former, he said.
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