Dell launches XPS 13, Alienware 15 and 17, Venue 8 7000 Series and Inspiron 5000 Series

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Dell, the world’s fastest-growing large integrated IT Company today echoed its confidence in the opportunities for higher PC adoption and usage from emerging India. Signaling its commitment towards driving PC awareness and usage in India, Dell has been consistently delivering on its planned strategy for the Consumer business focused on product innovation, wider retail and distribution network and market communication. Dell today also announced an expanded portfolio of award-winning devices featuring premium materials, stylish finishes and the latest technologies from its Inspiron, XPS and Alienware and Venue families.

 To gain a better understanding of the unique needs of consumers across India, Dell also commissioned a study with Greyhound Research titled the ‘The PC User Trends of Emerging India’ in 40 locations across India capturing insights from students, youth, young workforce and parents. The study validates the ongoing execution of Dell’s sustained strategy across T3 – T5 markets, which aims at building awareness around PC usage among the next generation of PC users. The study examines established and emerging trends around PC usage and its relevance among different user segments as an important tool for skill and knowledge development.

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