Dell Addresses Foundation Needs For A Digital Economy with Aarambh

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Advocating the purpose of the ‘Digital India’ campaign by the Government of India, Dell India, powered by the cause of increasing PC access and adoption, in the country, announces the launch of Aarambh – a pan India initiative aimed at spearheading the use of the personal computer (PC) for education.

To gain a deeper understanding on the low rates of household PC penetration, last year Dell commissioned a study conducted by Greyhound Research that revealed the PC’s relevance for emerging India. Respondents called out the PC as a key tool for content creation but also presented a dichotomy in not always being owners of the personal computer. Dell’s belief in presenting the contribution of a PC in the day to day life of India’s future youth and its positive impact in building a truly digital workforce, has laid the foundation towards the conceptualization of Aarambh.

Source: The DQ Week

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