Companies devise new strategies to keep pace with rapid rise of mobile commerce

From e-commerce to m-commerce

Exactly a year after it launched a mobile app, Amazon India gets half its traffic from smartphones. “The significance of mobiles is much higher in India than anywhere else as most of first time internet users will come on the mobile,” says Amit Agarwal, country manager and vice president, Amazon India. “The mobile will be the first point of contact for customers here.”

“Instead of all industry players adopting m-commerce it’s a few early movers. They will show the way,” says Sanchit Vir Gogia, chief analyst & CEO, Greyhound Research. “Other banks are still struggling with a mobile strategy.”

To read the Full Article, click here: The Economic Times

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