For every such startup that has managed to cross over to the success corner, there have been many that have fallen by the wayside and some of these, after hitting a high note of success and popularity and instant recall with its target audience.
Sanchit Vir Gogia, Chief Analyst and CEO, Greyhound Research, is emphatic that ‘saying we learnt a lesson’ cannot be an excuse to bow away from the startup arena. “You are playing with people’s livelihoods. As startup entrepreneurs, the founders and co-founders must realise that they are playing with real money and real lives. It all boils down to a mismatch between planning and management and expectations that are not in sync with reality,” he said.