Behind The Success Of A Startup Is Passion, Not Money: 3 Business Women Decode Their Stories

For every such startup that has managed to cross over to the success corner, there have been many that have fallen by the wayside and some of these, after hitting a high note of success and popularity and instant recall with its target audience.

Sanchit Vir Gogia, Chief Analyst and CEO, Greyhound Research, is emphatic that ‘saying we learnt a lesson’ cannot be an excuse to bow away from the startup arena. “You are playing with people’s livelihoods. As startup entrepreneurs, the founders and co-founders must realise that they are playing with real money and real lives. It all boils down to a mismatch between planning and management and expectations that are not in sync with reality,” he said.

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