BlackBerry is attempting to regain lost ground. And, it is looking beyond devices to do so
In 2013, almost everything that could go wrong was going wrong for BlackBerry. The Waterloo, Canada-based company was seeing a steady slide in its share of the global smartphone market. Add to that rising losses. By August of that year, BlackBerry was on the block. Then, in November, John Chen took over as executive chairman and global CEO.
The biggest benefit that BlackBerry offers is security. Sanchit Vir Gogia, chief analyst and CEO at Greyhound Research, says: “BlackBerry had earlier lost focus. Now it is back. It is about enterprise security. No one else can offer this successfully.” The company recently acquired anti-eavesdropping firm Secusmart, which developed technology to protect smartphones of German government officials. Later this year, BlackBerry will unveil the BES 12, which will add Windows to complete its portfolio.
However, not everyone is optimistic. Says Gogia of Greyhound Research: “QNX is very US focused. It is unlikely that India will lap it up very quickly.”
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