Large format retailers are busy lining up easy payment options while top carriers Bharti Airtel and Reliance Communications are finalising data bundling offers as Apple begins pre-orders of the iPhone 6 and iPhone 6 Plus smartphones from 12:01 am on October 7, and starts selling them 10 days later.
“For a quarter (the iPhone) sales will jump, because of EMI schemes,” said Sanchit Vir Gogia, founder CEO at Greyhound Research.
He, however, added that sales would dwindle after a quarter or two and would not be dramatically high, like in the US where Apple sold 10 million in the first weekend, since the market in India will be limited to Apple users, many of who are still not ready to move beyond the iPhone 5S.
“We spoke to about 400-450 iPhone users, did a small study and we found that 60-70 per cent of iPhone users are not comfortable moving on. First, the iPhone 6 Plus is too big, it bleeds into the iPad Mini. Second, many don’t find anything revolutionary different in the new devices,” he said.
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