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#GreyhoundInMedia: Apple-IBM alliance unlikely to shake up Indian market #Press #Media #FinancialExpress

The global alliance between IBM and Apple for iPhone and iPad devices targeted at enterprises is unlikely to shake up the Indian devices market in the near term. Under this partnership, IBM will bring its new class of business apps involving big data and analytics capabilities to Apple’s iPhone and iPad devices, which will be targeted at various segments of the enterprise category.

The alliance with IBM gives Apple a strong push into the enterprise segment. Sanchit Vir Gogia, Chief analyst and CEO, Greyhound Research, terms this partnership as “interesting”.

He said this alliance would play a key role in shaping the bring your own device (BYOD) concept in Indian enterprise market, while adding that IBM will also bring in its expertise in connecting different kinds of technology platforms. Analysts felt Apple would certainly gain from IBM’s deep strength in the enterprise segment, whose financing arm could provide the much needed leverage in selling these devices.

“We can expect a different kind of a war and enterprises are most likely to be given a lot more discount on Apple products,” Greyhound’s Gogia said.

To read the Full Article, click here: The Financial Express

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