While analysts are not calling the Nokia X Series smartphones a game changer, they are upbeat about Microsoft’s strategy to tap into the sub-Rs.10,000 phone segment. In the age of smartphones powered by Google’s Android operating system, Microsoft seems to have half acknowledged that if it has to succeed in phones, it makes sense to ride on Google’s open technology.
However, others believe that this is a masterstroke from Microsoft. “There are no Windows Phones at the Rs. 8,500 range and in emerging markets if you do not have a sub-Rs.10,000 phone, you will be off the radar,” says Sanchit Vir Gogia, Chief Analyst with Greyhound Research.
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