70% enterprises in emerging markets embrace mobility: Survey

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More than 70 percent of the organisations have plans to spend on projects for mobilising enterprise apps – while apps like CRM, BI and HCM are gaining traction on the mobile, traditional apps like email and calendaring continue to be the highest used apps, according to Greyhound Research. In a survey of 100 CIOs across emerging markets including Asia Pacific and Middle East Africa regions, Greyhound Research highlighted more than 70 percent of organisations are either already running or planning a mobility technology expansion project.

However, more than 30 percent of these organisations are facing challenges like lack of clarity on policies for multiple users and roles in the organisation, making the choice between app wrapping or deploying an MDM solution among others.

More than 32 percent organisations in emerging markets stated to be struggling with developing apps that run across multiple operating systems and form factors. From being Blackberry centric, users across most organisations are increasingly migrating to Apple’s iPhone and Google’s Android hence making it complex and expensive for IT teams to manage.

“Enterprise mobility is a key priority for organisations across emerging markets. BYOD is shifting habits of the user; making it imperative for business leaders and IT decision makers to work in synergy,” states Sanchit Vir Gogia, Chief Analyst and CEO at Greyhound Research.

According to the research, more than 65 percent organisations continue to dedicate IT budget to improve employee productivity and support mobile workforce.

Increasing customer intimacy and satisfaction was also quoted as other key priorities why organisations in emerging markets are adopting mobility.

More than 50 percent IT decision makers Greyhound interviewed were unclear about the best approach to source mobility applications and better manage security.

More than 30 percent respondents stated to be confused on choosing a preferred partner for enterprise-grade mobility apps – 27 percent of these stated to be developing apps using in-house team.

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