A look at the gap in digital aspirations

While the GoI has been able to mend the digital divide between the rural and urban India, there is a clear gap in aspirations where the demand for PCs and form factors are concerned. Sanchit Vir Gogia, Chief Analyst and…

30 per cent of PC users don't own a computer

A research commissioned by Dell India and conducted by research firm Greyhound Research has revealed that only 70 per cent of India's PC users actually own one. The research also revealed that 93 per cent of the PC users in…

30 per cent of PC users don’t own a computer

A research commissioned by Dell India and conducted by research firm Greyhound Research has revealed that only 70 per cent of India's PC users actually own one. The research also revealed that 93 per cent of the PC users in…

Urban kids want tablets, rural kids prefer PCs

The majority of children in Tier 1 and Tier 2 cities in India want tablets for their personal use, while kids in Tier 3 and Tier 4 cities aspire for PCs (desktops/laptops), according to a study conducted by Greyhound Research…