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Snapdeal, one of India’s largest e-commerce firms, is giving itself a brand makeover—the second time in six years.
Increasingly losing relevance among customers, “Snapdeal has been having an identity crisis for the last couple of years,” Sanchit Vir Gogia, chief analyst and CEO at Greyhound Research, had said in July 2016.
Source: Quartz.com | CRM Asia