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Vodafone Plc, the British telecom company has confirmed “ongoing talks” of merger with Aditya Birla Group-owned telecom operator Idea Cellular, to cushion itself against a price war with Reliance Jio.
“Together Idea and Vodafone will have more fire-power against Reliance Jio’s competitive moves that has already started a price war,” said Sanchit Vir Gogia, Chief Analyst and CEO of Greyhound Research.