Most of the customers are still exploring the technology at proof-of-concept stages and the real picture will only emerge once it completes a year and yearly subscription renewals happen, say analysts.
According to Sanchit Vir Gogia, founder and CEO of enterprise IT research and advisory firm Greyhound Research, there’s going to be a huge difference in active users of the enterprise chatbot versus the install base. He said that the actual deployment of the technology at this stage would only be around 20 percent of the overall customers added.
“Around 80 percent of the adoption will be for PoCs, just testing and trying; only the remaining 20 percent would be actively using it on premises. This is because there are serious privacy, compliance and intellectual property issues that can arise out of the usage of ChatGPT. I am not saying ChatGPT hasn’t thought through this but there is a complete lack of enterprise readiness to deploy this tool throughout the enterprises,” he told Moneycontrol.
He added, “Even if ChatGPT Enterprise is paid, customers would have paid it for PoC work and not necessarily it has gone into actual deployment. The other major numbers to check would be monthly active users and yearly renewal of subscriptions.”
Gogia said the recent developments have made enterprises question whether they should trust a startup easily as data security too will be at stake. What got OpenAI customers quickly was Microsoft’s alignment and brand trust, he said.
However, this partnership also makes Microsoft too dependent on ChatGPT for its generative AI bets, while rivals like IBM and Amazon are focused on building in-house B2B enterprise-grade generative AI.
“What happened at OpenAI recently has raised serious question marks on whether enterprises should rely on startups. And the biggest gainer of this has been IBM, the second biggest winner is Google and third would be Amazon on enterprise-grade AI,” he said.
Moneycontrol.com
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