Ravi Bhaskaran, Twitter’s Platform Partnerships Head, South Asia, quit his position on Wednesday.
According to Greyhound Research, the digital advertising market in India is currently worth around Rs 7,000 crore – 75% of which lies with Google and Facebook.
Twitter, along with dozens of other digital advertising platforms such as InMobi, has struggled to get a share of the remaining 25% of the market. The micro-blogging platform’s share of the ad wallet is in single-digits.
Source: Hindustan Times