It might be late to the party, but the Swedish music streaming app Spotify is trying really hard to make up for the lost time in India. The Stockholm-based company launched in the country yesterday (Feb. 27) with freebies and affordable rates to woo price-sensitive Indians, besides announcing plans to go more vernacular. Among other things, Spotify’s ad-free monthly subscription is available in India for Rs119 ($1.67), significantly lower than the $9.99 in the US. In fact, premium plans start at just Rs13 for a daylong subscription.
Spotify’s decision to offer an attractive free service has a lot to do with it being a laggard in the country, analysts said. “They have no choice. They’ve come so late into the market. The consumer has already formed their liking,” said Sanchit Vir Gogia, chief analyst and CEO of consulting firm Greyhound Research. “Nearly every other user of such a service has already found a sweet spot, built playlists, and subscribed to something.”
[Quartz]
Analyst:
Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, a Global, Award-Winning, Technology & Innovation Research & Advisory firm. To read more about him, click here.
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