The knowledge economy is forcing the enterprises to bite the information bullet. The way the marketers engage with customers is changing; and getting more real-time & contextual. The customer service is becoming more contextual engagement driven. The digital content and information plays a central role in most of the customer facing business activity today, driven by digital technologies. Organizations, today, need a specific and relevant advice to address the challenges posed by the multiple frontiers of this digital onslaught of information. Greyhound Research helps the IT decision makers and business functions with strategies and methodologies to leverage these technologies towards customer-centricity, and become more knowledge-driven as an enterprise.