The International Business Machine Corp. (IBM) move to offer Twitter data as part of select cloud-based services will especially help mid-sized Indian firms reduce capital expenditure when investing in social, mobility, cloud and analytics (SMAC) technologies, say experts, while helping IBM strengthen its SMAC service offerings to clients worldwide.
“This activity has been an expensive affair in the past for many organizations. Capturing customer sentiment is very important; IBM is offering a cloud solution to organizations that will not have to face a high TCO (total cost of ownership) and learning curve,” said Sanchit Gogia, founder-chief executive, Greyhound Research.
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