TikTok’s Suitors: Among Microsoft, Walmart, Oracle, and Reliance, Who Makes The Best Match?

Just about a year back, when afaqs! did a cover story on TikTok, it seemed like the short video platform was nearing the end of its problems in India. It seemed like the major concern for the ByteDance-owned video juggernaut…

TikTok Deal With Oracle May Not Lead Easing Of Ban In India

The ‘technical partnership’ deal struck between US-based business software provider Oracle and ByteDance, the Chinese company that owns TikTok, is unlikely to bring cheers to users of the mobile app in India as the Centre is reportedly in no mood…

The Big Race For TikTok In India: What’s In It For The Buyer?

In the US, TikTok might be on the last legs of negotiation to find itself an American buyer but the big race is on In India. While several names like Microsoft, Twitter,  Reliance Jio and now Oracle have come to…

Oracle Running TikTok In India Doesn’t Make Sense: Here’s Why

Earlier today, we published a research report on the possibilities and the likely outcomes if Oracle was to land TikTok. Since then, I've received many calls from friends in the media about the implication for TikTok's India business and whether or not…

Oracle Landing TikTok Means A Lot Of Things, But Definitely Not An Ad Network

Sunday night just got exciting, and how! Reports have confirmed that Oracle has won the bid for the U.S. operations of TikTok (a ByteDance company), leaving behind both Microsoft and Walmart from the race. It's being touted that this deal will not…

As Jack Dorsey Visits India, Experts Feel Twitter Still Has A Long Way To Go Here

Even as Twitter co-founder and CEO Jack Dorsey makes the right noises on his maiden visit to India, experts feel the social media platform has missed several opportunities to make itself relevant in the country. “At a time when the current government…

Indian Businesses Onboard Facebook Messenger Setting Up Rivalry With Whatsapp

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Oracle To Offer Plug-And-Play AI Solution To Marketers

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Twitter Exodus Continues As Platform Partnerships Of South Asia Quits

Ravi Bhaskaran, Twitter’s Platform Partnerships Head, South Asia, quit his position on Wednesday. According to Greyhound Research, the digital advertising market in India is currently worth around Rs 7,000 crore – 75% of which lies with Google and Facebook. Twitter,…