Ravi Bhaskaran, Twitter’s Platform Partnerships Head, South Asia, quit his position on Wednesday.
On July 12, a day after joining Facebook, Umang Bedi met Sanjiv Mehta, chairman of Hindustan Unilever (HUL). HUL is the highest spender in advertising, in India, and Facebook lives on advertising dollars. As the new managing director of the California-headquartered social networking giant’s India operations, Bedi’s meeting with Mehta wasn’t just a casual catch-up.
Allowing video calls on WhatsApp, which is otherwise a simple messaging app owned by Facebook, was the last big feature launched before it starts making money.
Times Internet Ltd (TIL), the digital business arm of the country’s largest media company Bennett Coleman and Co. Ltd (BCCL), has set an ambitious target of achieving $1 billion in revenue in five years or by March 2022. The company recently said it was on course to clock in Rs 1000 crore ($150 million) in net revenue this financial year.
Rishi Jaitly, Head of Twitter India, resigned and that was not surprising for most employees, who knew that the domestic market will also get effected by the micro-blogging site’s global restructuring programme, as the company failed to get new users and generate higher advertising revenue, giving way to Facebook, Google and Snapchat.
An old lady runs through the narrow corridors of a slum, chasing two thieves, who had apparently robbed her bag. Twenty seconds into the chase, the old lady grabs them and hits them on to the ground. The video ends with a message – “Karate classes for just Rs 149.” This was the advertisement of Groupon India, the Indian subsidiary of US-based ecommerce marketplace Groupon Inc, in 2013.
The exits in Twitter’s senior management who helped build the India business over years, signal the company’s co-founder and new CEO, Jack Dorsey’s, inclination to make significant changes in the way the domestic business is handled.
Rishi Jaitly’s resignation was not surprising for most Twitter India employees, who knew that the domestic market will be impacted by the micro-blogging site’s global restructuring programme, as the company failed to get new users and generate higher advertising revenue, giving way to Facebook, Google and Snapchat.
Amid a global slowdown in revenue growth and job cuts, head of Twitter’s India business, Rishi Jaitly, announced his exit from the company after a four-year stint.