Too Soon To Celebrate The Judgement On Right To Privacy. Here’s Why.

Albeit the judgement by the 9 judge bench on August 24, 2017, is a landmark judgement, it's a little too early to celebrate. Despite the tons of chatter on this being a blow to UIDAI, we just cannot be sure…

Sanchit Vir Gogia & Anshoo Nandwaani on GSMA AMO Awards 2017 Judging Panel

Sanchit Vir Gogia, Chief Analyst and CEO Greyhound Research & Anshoo Nandwaani, VP and Principal Analyst, Greyhound Research are part of the esteemed judging panel of GSMA Asia Mobile Awards 2017 or AMO Awards 2017. About Asia Mobile Awards 2017 The…

Users Must Demand Secure, Transparent Experiences Over Better Looking Apps

Let's start by considering a data point from a recent Greyhound Research study titled Global Mobile Apps Outlook 2017. From the 300+ global app makers we interviewed, nearly all state focus on a MobileFirst strategy and further simplifying User Experience as…

Enhancing Customer Experience To Maximise Marketing Dollars

Given the growing need for organisations to deliver differentiated customer experience, improve marketing spend Return On Investment (ROI) and battle competition from newer technology incumbents, Chief Marketing Officers (CMOs) today are under increasing pressure. In order to tackle this pressure, organisations…

Verizon Acquires Yahoo, Aspires To Compete With Google & Facebook

On 25 July 2016, Verizon Communications confirmed its plans of acquiring Yahoo’s operating business for USD 4.83 billion. The sale includes Yahoo’s content offerings in News, Sports, Finance, Yahoo Mail, Brightroll (programmatic advertising technology), Flurry (mobile application analytics solution) and…