Oracle To Offer Plug-And-Play AI Solution To Marketers

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Facebook Updates Its Profile Page For India

On July 12, a day after joining Facebook, Umang Bedi met Sanjiv Mehta, chairman of Hindustan Unilever (HUL). HUL is the highest spender in advertising, in India, and Facebook lives on advertising dollars. As the new managing director of the California-headquartered…

WhatsApp Wants To Be A Business Platform

Allowing video calls on WhatsApp, which is otherwise a simple messaging app owned by Facebook, was the last big feature launched before it starts making money. Knowing the phone number and device of use is enough, says Sanchit Vir Gogia,…

Enhancing Customer Experience To Maximise Marketing Dollars

Given the growing need for organisations to deliver differentiated customer experience, improve marketing spend Return On Investment (ROI) and battle competition from newer technology incumbents, Chief Marketing Officers (CMOs) today are under increasing pressure. In order to tackle this pressure, organisations…