On July 12, a day after joining Facebook, Umang Bedi met Sanjiv Mehta, chairman of Hindustan Unilever (HUL). HUL is the highest spender in advertising, in India, and Facebook lives on advertising dollars. As the new managing director of the California-headquartered social networking giant’s India operations, Bedi’s meeting with Mehta wasn’t just a casual catch-up.
Times Internet Ltd (TIL), the digital business arm of the country’s largest media company Bennett Coleman and Co. Ltd (BCCL), has set an ambitious target of achieving $1 billion in revenue in five years or by March 2022. The company recently said it was on course to clock in Rs 1000 crore ($150 million) in net revenue this financial year.