For the past couple of years, Android and iOS fans have been at loggerheads as to which operating system—and therefore, smartphone—is better over the other. And these wars have spilled on to the comments sections of smartphone manufacturer forums for customers, gadget review websites, social networking platforms and the like.
According to Sanchit Vir Gogia, Chief Analyst & CEO of Greyhound Research, as consumers are using more touch points such as mobile, Internet and social to obtain information, enterprises are looking at providing this information at every touch point in context to the consumer. And putting this information in context is key to big data, as content in context is proving to be the king.
Says Gogia of Greyhound, ”The biggest fallacy about big data is that it is all about unstructured data. The largest amount of big data analytics is happening around structured data today, and it continues to be the most critical decision making factor.”
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