Google Eyes Smart Feature Phones Segment Yet Again

Google is back exploring the Indian semi-urban and rural market with its revamped cheap smartphone programme. In its first attempt in 2014, the internet giant had partnered with Micromax, Karbonn and Lava to roll out the devices under its Android One initiative. Analysts and experts were, however, of the opinion that the initiative not only failed to provide the value proposition for the customer, but the company also lacked proper marketing initiatives.

Sanchit Vir Gogia, chief analyst at Greyhound Research, said: “The fight is all about collecting data and using that data to come up with solutions not only for India, but for other countries.” However, he said that the launch of the new OS cannot guarantee more users.

[Source]

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Analyst:

Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, a Global, Award-Winning, Technology & Innovation Research, Advisory & Consulting Firm. To read more about him, click here.


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