Alia Bhatt Joins Long List Of Star Startups Investors: Why Entrepreneurs Rope In Celebrities

The most popular way to start up would be to have an idea, funds and then the best heads to run it. Of course not necessarily in that order always. But even if you get the fundamentals right, that will not ensure your startup will be the talked about and known. Having a celebrity to not only endorse but also to put her money in the venture seems to work wonders in the overcrowded startup space. The latest celebrity to invest in a startup is Bollywood star Alia Bhatt who has taken a minority stake in fashion tech startup StyleCracker.

The celebrity and the startup have to have a connect, else it may raise eyebrows. “If there is a connect with the celebrity by way of her relevance in the product or service, then it is a believable concept that may get just initial traction,” says Sanchit Vir Gogia, Chief Analyst, Founder and CEO of Greyhound Research, a global technology and innovation research, advisory and consulting firm.

“But nothing works beyond the initial hype that the startup will generate because of the celebrity endorsement or investment. As a venture capitalist I would look at the expertise of the company. For instance, if it is a Sequoia-backed venture that has huge experience, I would go for it instead of a celebrity-endorsed or invested startup,” Gogia said.

[First Post]

Copyright © 2017 Greyhound Research. All rights reserved. You may share this research note using the options made available. Please don’t copy this research note (complete or parts) and distribute over the web and emails. Connect with us if you need clarifications.


Have a question on this or other technology and innovation topics? Wish to understand what this means for your business? Click here to engage with a Greyhound Analyst.

Like this insight? Sign up for our newsletter to get our latest insights.

Wish to read more such Insights That Inspire? Access scores of other Free, Freemium and Premium Insights from the menu above.


Analyst:

Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, a Global, Award-Winning, Technology & Innovation Research, Advisory & Consulting Firm. To read more about him, click here.


Note for IT Decision Makers – Join Our Exclusive Community! Greyhound Research values your opinion and invites IT Decision Makers and Business Leaders involved in IT projects to join our exclusive, invite-only Greyhound Golden Gate (GQube) Councils. If your project is exclusive and we have your permission, we will write a research note about you and share it with the larger community. Over and beyond, this also gives you access to some of our thought-leading research and analysts. Please write to us on  connect@greyhoundgroup.com and we’ll take it further from there!

Note for IT Vendors, Telecom Operators and Channel Partners – Did you see our Research Agenda? We have organised all of our insights in a way that allows you to better filter and read what works best for you. Please write to us on connect@greyhoundgroup.com and we’ll gladly share a copy of the research agenda with you.

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s