Online classifieds platform Quikr plans to roll out an on-demand delivery service, taking on the likes of Swiggy, BigBasket and Amazon Now.
“Quikr needs to pick and choose its battle wisely,” Sanchit Vir Gogia, Chief Analyst, Founder and CEO of Greyhound Research, said. “There is no half-run in this space. If you are serious about hyperlocal delivery, you have to be fully committed to scale it up.”
Gogia said the market hasn’t warmed up to on-demand delivery yet. “Quikr needs a bigger brand to capture the market, to get better visibility and then it will also get more control on the products it is delivering.”
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Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, a Global, Award-Winning, Technology & Innovation Research, Advisory & Consulting Firm. To read more about him, click here.
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