Why A Deal With Snapdeal Is A More Logical Choice For Flipkart Than Amazon

India’s e-commerce industry could see a major shake-up if online retailer Snapdeal’s preliminary conversations with local rival Flipkart and US-based Amazon to explore a possible merger make any headway. But a Flipkart-Snapdeal merger is a more likely scenario than a deal between Snapdeal and Amazon, say analysts.

Sanchit Vir Gogia, Chief Futurist, Founder and CEO of Greyhound Knowledge Group, ruled out the possibility of Flipkart making a bet on Snapdeal. “Flipkart, too, will not find it attractive as Snapdeal does not have any USP,” he added.

Gogia expects Alibaba to continue its financial assistance to its Indian interest in the ecommerce space. “It makes sense for Alibaba to make further investment in Snapdeal as they are trying to take on Amazon in India. However, it is a concern for Snapdeal that fundraising is getting delayed.”

Source: TechCircle

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s