India’s e-commerce industry could see a major shake-up if online retailer Snapdeal’s preliminary conversations with local rival Flipkart and US-based Amazon to explore a possible merger make any headway. But a Flipkart-Snapdeal merger is a more likely scenario than a deal between Snapdeal and Amazon, say analysts.
Sanchit Vir Gogia, Chief Futurist, Founder and CEO of Greyhound Knowledge Group, ruled out the possibility of Flipkart making a bet on Snapdeal. “Flipkart, too, will not find it attractive as Snapdeal does not have any USP,” he added.
Gogia expects Alibaba to continue its financial assistance to its Indian interest in the ecommerce space. “It makes sense for Alibaba to make further investment in Snapdeal as they are trying to take on Amazon in India. However, it is a concern for Snapdeal that fundraising is getting delayed.”