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Yu Vs Everyone Else #Press #Media @BT_India @Micromax_Mobile

On the afternoon of January 13, YU Televentures began selling its first smartphone – Yureka – on online retailer Amazon’s India site. The phone was showcased almost three weeks earlier, and the Micromax unit had been heavily advertising the device. It had received 300,000 registrations for the 10,000 handsets on offer. The sale got over in three seconds and the site crashed due to heavy traffic.

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