Tag Archives: Asia Pacific

Google Identifies Enterprise, Mobility And India Key For Growth

Source: Google.com
Source: Google.com

 

On July 18th 2014, Google organized an analyst briefing in India. The event conveyed two messages from Google – 1) growing importance of India for their business, and 2) commitment to the enterprise business. Attended by key Google representatives from across the Globe, the event was anchored on three key aspects – Google’s worldwide enterprise business, supplemented by their growth story in India and the company’s product strategy and direction. Below are some key highlights and Greyhound Research analysis from the event:

  • Google is serious about the Enterprise, and India. As a showcase of its commitment to India, Google quoted growth of 70% YoY in its India enterprise customer base spread across multiple verticals namely Manufacturing, Real Estate, Pharmaceuticals, eCommerce, Professional Services among others. To augment its existing presence, the company is also investing in regular enterprise customer meetings to gather customer feedback and provide immediate resolutions. To manage complex cases where special apps need to be integrated or scripted for the Google environment, the company is also planning to add to its base of channel partners.

Greyhound Research Standpoint

Greyhound Research believes Google has done well to step up its presence in India. While the company has enjoyed strong adoption for Google Apps with Small and Mid-Market Enterprises, only reasonable success has been achieved with large enterprises that remain unsure given the complex nature of their needs, need for offline access of documents, perceived security threats among other reasons. Greyhound Research recommends IT Decision Makers to use Google Apps for Business in cases when looking for a light-weight, mobile-friendly, low-cost collaboration solution and those with a highly mobile workforce.

  • Google is aggressively investing in the Android ecosystem, for the enterprise. While Google Apps for Business continues to be an all-encompassing powerhouse collaboration solution for SMEs, the company is also adding significant muscle to its mobility offerings. A significant change can be expected later this year in its Mobile Device Management strategy that will help solve the current fragmentation of the Android OS market. Other key announcements include Android L, Android One, Google drive for work, updates on Google Docs and improved Developer productivity and data analytics in Google Cloud Platform.

Greyhound Research Standpoint

Albeit Google is significantly adding to its enterprise offerings, focus largely remains Google Apps for Business. Greyhound Research recommends organisations with significant investments in the Microsoft environment to evaluate their decision before migrating to Google apps – this deems the need for assessment on parameters like architecture and management, value for money, mobility readiness among other reasons. In addition, for companies with extensive Content Management needs including creation, indexing and search, Google Apps is not the most preferred choice. Further, despite its efforts to launch simplified MDM solution across all its OEMs, CIOs will need to invest in additional MDM tools to secure other mobile OS platforms. Having said that, organisations with a highly mobile workforce must seriously consider Google apps for reasons including simpler licensing (compared to Microsoft), well integrated APIs and powerful collaboration capabilities.

What’s your Standpoint?

Do you think Google has done enough to earn top of mind recall in enterprises and enterprise mobility initiatives?

If you are a Google user and want to know more about their latest initiatives or are planning to migrate and need more insights, leave a comment or send me an email on sgogia@greyhoundgroup.com.

Note for Technology Users – Join Our Exclusive Community!

Greyhound Research values your opinion and invites IT decision makers and business leaders involved in IT projects to join our exclusive, vendor-free research panel, Greyhound Golden Gate. If your story if exclusive and we have your permission, we will write a post about you and the project to share it with the larger community. Over and beyond, this also gives you access to some of our thought-leading research and experts. Please write to me on sgogia@greyhoundgroup.com and we’ll take it further from there!

Note for Vendors and Providers – Did you see our Research Agenda?

Do check out our extensive research schedule that covers a vast variety of topics including new-age business themes, disruptive technologies, business and technology roles. Please write to me on sgogia@greyhoundgroup.com and we’ll gladly share a copy of the research schedule with you.

Related Material On This Topic

Wish To Use This Material?

Greyhound Research is happy to provide reprint rights and official reprints in PDF format. Please send us a note on connect@greyhoundgroup.com.

Copyright © 2014 Greyhound Research. All rights reserved.

The IBM Apple Deal – A Marriage Made In Heaven?

Image Source: IBM Website

On July 15th, IBM and Apple announced an exclusive partnership to bring Apple devices, business applications, and enterprise-grade services to enterprise customers. Touted to be a landmark partnership, this alliance aims to solve the long pending enterprise mobility issues like security, availability of vertical-specific, enterprise-class apps, deep data analytics and big data capabilities on the mobile among others. In a world where relationships between IT vendors are under constant change – only recently Microsoft and Salesforce.com announced a global partnership – Greyhound Research believes it’s critical to see this announcement holistically.

While more details on the announcement can be read in the press release, Greyhound Research believes this announcement (launched as part of IBM’s MobileFirst initiative) helps IBM make a visible commitment to the enterprise mobility space and will also open up fresh avenues for its ISVs and other partners. We believe this partnership does particularly well in light of some other key announcements by IBM in the recent past, specifically BlueMix, its Platform-As-A-Service (PaaS) and the Enterprise Cloud Marketplace. These announcements, put together, augment the acquisition of Fiberlink (MaaS360) that has already managed to reasonably dent other heavy weights like MobileIron and AirWatch (now acquired by VMware).

Greyhound Research believes while this announcement willdefinitely shake up the status quo in Emerging Markets, whether or not it’s a success will ultimately depend on how well it is executed (details below). We believe it’s important to view this change in context to IBM’s previously lacking top-of-mind-recall for Enterprise Mobility initiatives in Emerging Markets.

  • CIOs need apps and solutions to work (equally well) across all OS platforms and form factors.  Organisations in Emerging Markets are increasingly adopting BYOD programs and encouraging multi-OS, multi-form factor environments. While Apple products are making their presence felt in organisations – a study from Greyhound Research unveiled that 39% of enterprise workforce in Emerging Markets reported using one or more Apple products at the workplace – other OS platforms like Android, Windows Mobile and Blackberry continue to exist and thrive both with consumers and organisations alike.
  • Organisations in Emerging Markets need a partner that truly understands their pains. A recent study by Greyhound Research  unveiled that more than 50 percent IT decision makers were unclear about the best approach to source mobility applications and better manage security. Further, more than 30 percent stated to be confused on choosing a preferred partner for enterprise-grade mobility apps – 27 percent of these stated to be developing apps using in-house team. For this IBM-Apple partnership to be successful, the proposed apps and solutions must serve country-specific industries like Islamic Banking and Microfinance including language support and adherence to regulatory restrictions on hosting and use of Cloud-delivered services. 
  • Clarity on commitment to invest in markets that matter. Countries like China and India that are attracting significant investments from players like Samsung, Blackberry, Google and Microsoft. Greyhound Research believes IT decision makers are wary of players that are shy of investing in feet on street that truly understand enterprise mobility (in specific) and can tailor solutions.
  • Emerging Markets need special financial program to ensure successful adoption. Unlike the US market where Apple devices are bundled (hence cheaper) and organisations have deeper pockets to sponsor devices for employees, organisations in Emerging Markets do not always have such provisions. Greyhound Research believes organisations in Emerging Markets can stand to benefit from IBM’s heavy use of its financial arm, IBM Global Financing. IBM is known to use this tactic to reduce CAPEX payments and offer highly lucrative OPEX payments.
  • Helping CIOs justify and transition existing investments. Mobile first approach is a priority for Organisations in Emerging Markets – a recent study by Greyhound Research unveiled that 70 percent organisations are either already running or planning a mobility technology expansion project. Despite a solid offering by IBM and Apple, Greyhound Research believes CIOs will find it challenging to stop their existing investments and justify a new approach to their mobility initiatives. Questions regarding the success of this alliance still remain unanswered and Greyhound Research advises IT Decision Makers to ask for clarity on some of the key issues raised above prior to making any significant changes to the existing mobility strategy. 
  • Android, Windows Mobile and Blackberry will continue to be relevant for organisations. It’s unfair to assume this announcement means troubled times for other key players in the enterprise mobility arena. Greyhound Research expects this announcement will drive similar announcements – if not bigger – from other players like Google, Samsung, Blackberry and Microsoft. It’s critical for IT decision makers to not stop their investments with these players; instead it is advised to slow down additional investments till more clarity is offered from each of these players.

The union of IBM and Apple is undoubtedly picture perfect and the one that meets all possible tick boxes in the checklist – IBM understands enterprise and Apple masters mobile devices. Put together, there are no areas where conflict can arise. However, Emerging Markets presents numerous challenges and success is contingent on how well IBM and Apple are able to execute in local markets. In short, while this partnership is made in heaven, but only to be executed in realities of a competitive market. 

What’s your Standpoint?

Do you think this is a good step by IBM? Are you also struggling with making a decision on which app to mobilize and how to better manage security? Leave a comment and share with us your experience or send me an email on sgogia@greyhoundgroup.com.

Note for Technology Users – Join Our Exclusive Community!

Greyhound Research values your opinion and invites IT decision makers and business leaders involved in IT projects to join our exclusive, vendor-free research panel, Greyhound Golden Gate. If your story if exclusive and we have your permission, we will write a post about you and the project to share it with the larger community. Over and beyond, this also gives you access to some of our thought-leading research and experts. Please write to me on sgogia@greyhoundgroup.com and we’ll take it further from there!

Note for Vendors and Providers – Did you see our Research Agenda?

Do check out our extensive research schedule that covers a vast variety of topics including new-age business themes, disruptive technologies, business and technology roles. Please write to me on sgogia@greyhoundgroup.com and we’ll gladly share a copy of the research schedule with you.

Related Material On This Topic

Wish To Use This Material?

Greyhound Research is happy to provide reprint rights and official reprints in PDF format. Please send us a note on connect@greyhoundgroup.com.

Copyright © 2014 Greyhound Research. All rights reserved.

The Social CIO #Press #Media

Enterprise technology decision makers are increasingly leveraging social network and technologies to foster growth in their organisations.

Social technologies are playing a major role in fostering growth among organisations and enterprise technology decision makers are leveraging social networks in numerous innovative ways. There are some key verticals like BFSI, telecom, retail and hospitality which is using social technologies to reach out to their customers. Interacting with the customers on a regular basis allows enterprises to know their requirements and this helps in coming up with offers or products that are liked by the customers.

According to Atul Nigam, CIO, Micromax India, “Social platforms like Facebook, Twitter, Linkden allows us to reach our customers and get to know what are their requirements. CIOs can play a major role in providing apt business analytics to identify a specific trend and that helps in coming up with offers/promotions which customers can relate to. Our company has seen tremendous growth in the last five to six years and for us to sustain this growth rate, we need to know our customers better and social technologies plays an integral role in identifying this.”

Enterprise technology decision makers are leveraging social technologies to provide analytical insights about consumers. This in turn is helping enterprises to be more customer-friendly and focussed in their approach.

According to Sanchit Vir Gogia, Chief Analyst and CEO, Greyhound Research, IT organizations are struggling to deal with the invasion of multiple consumer-driven social technologies inside corporate firewalls. Employees continue to use these tools — with or without IT’s knowledge and approval — to help them improve their performance and do their work more efficiently. Employee adoption is catalysing many companies in Asia Pacific to proactively use (or at least plan to use) social tools as part of their IT setup, giving users the choice to adopt new tools to improve productivity and hence improve employee satisfaction.

CIOs across verticals agree that social analytics can play a key role in enhancing customer experience.

According to KK Chaudhary, CIO, Lanco Infratech, “I vouch for social analytics and I have witnessed many of my peers helping out their marketing team in getting to know different aspects of customer behaviour. Although, we are into power and do not need to interact with our customers via social medium, but I feel there are many verticals where one needs to interact directly to the customers and social technologies helps a lot of achieving this feat. At Lanco, we use internal social tool which helps in connecting with the employees and also makes them updated with the new developments in the organisation.”

Source: CIO & Leader

70 percent Organisations in Emerging Markets Embrace Mobility: A Greyhound Research Study

  • 70 % of organisations are either already running or planning a mobility technology expansion project
  • 50 % IT decision makers unclear about the best approach to source mobility applications and manage security

New Delhi, May 23, 2014: Greyhound Research today announced a new study on Enterprise Mobility. The study deals with how Business leaders are increasingly demanding access to enterprise applications on mobile. More than 70 percent of the organizations Greyhound interviewed stated to have plans to spend on projects for mobilizing enterprise apps – while apps like CRM, BI and HCM are gaining traction on the mobile, traditional apps like email and calendaring continue to be the highest used apps.

Greyhound Research spoke to 100 CIOs across emerging markets including Asia Pacific and Middle East Africa regions. The study revealed more than 70 percent of organisations are either already running or planning a mobility technology expansion project. Greyhound research believes that his speaks volumes about enterprise mobility being a key priority for organisations across the emerging markets. However, more than 30 percent of these organisations are facing challenges like lack of clarity on policies for multiple users and roles in the organization, making the choice between app wrapping or deploying an MDM solution among others.

More than 32 percent organizations in Emerging markets stated to be struggling with developing apps that run across multiple operating systems and form factors. From being Blackberry centric, users across most organizations are increasingly migrating to Apple’s iPhone and Google’s Android hence making it complex and expensive for IT teams to manage.

“Enterprise mobility is a key priority for organisations across emerging markets. BYOD is shifting habits of the user; making it imperative for Business leaders and IT decision makers to work in synergy.” states Sanchit Vir Gogia, Chief Analyst and CEO at Greyhound Research.

More than 65 percent organizations continue to dedicate IT budget to improve employee productivity and support mobile workforce. Increasing customer intimacy and satisfaction was also quoted as other key priorities why organisations in emerging markets are adopting mobility.

More than 50 percent IT decision makers Greyhound interviewed were unclear about the best approach to source mobility applications and better manage security. More than 30 percent respondents stated to be confused on choosing a preferred partner for enterprise-grade mobility apps – 27 percent of these stated to be developing apps using in-house team.

About Greyhound Research

Greyhound Research is an independent IT & Telecom research & advisory firm that helps clients with fact-based insights, relevant perspectives and realistic opinions. With focus on all things emerging – business themes, roles, technologies, geographies and verticals – Greyhound Research works closely with a variety of audience including end-users, IT & Telecom vendors, channel partners, venture capitalists & private equity, start-ups and the Government sector.

About Greyhound Knowledge Group

Greyhound Knowledge Group is built on the ethos of a research – led approach. Our mission is to be the most trusted group in the research & advisory business. We believe in challenging conventions and are committed to change the way research is executed and consumed. This, we believe, will help our customers make decisions that add value to their routine tasks.

Apart from Greyhound Research, Greyhound Knowledge Group also operates the following companies -

Greyhound Sculpt: Greyhound Sculpt is a boutique Consumer Research & Innovation firm focused on delivering fact-based and relevant insights for complex assignments like brand personification, positioning studies, market entry strategies among others.

Greyhound Technocrat: Greyhound Technocrat is an executive search firm focused on the technology and telecom sector in emerging markets. With focus on three verticals – CIO & Team, Vendors & Channel Partners, KPO & Analytics – the company aligns the best of both functional and sector expertise.

Connect with us at:

Greyhound Sculpt | W greyhoundsculpt.com | T @GreyhoundSculpt

Greyhound Research | W greyhoundresearch.com | T @Greyhound_R

Greyhound Technocrat | W greyhoundtechsearch.com | T @Greyhound_T

 

For media queries, please contact:

Manav Juneja,
+91 99.6768.6163
mjuneja@greyhoundgroup.com

 

Enterprise Mobility – Value Lies in Data, Not Device Alone!

Times have changed, and so has how we use smartphones. From their earlier simplistic use of fetching email and contacts, smartphones are now the powerhouse for consumers and business users who use mobile gadgets for accessing applications and surf the web. Powered by big screens, more than sufficient memory and processing power, smartphones of today’s age support 3G networks (some now even support 4G) and run sophisticated apps developed from across the globe.

So what’s new with mobility that deems a mindset change for traditional CIOs operating with dated mobility policies and apps? Greyhound Research spoke to 100 CIOs over the last 4 weeks across emerging markets – 50 respondents each from Asia Pacific and Middle East Africa regions – and observed the following key trends:

  • Mobile-first approach is a priority for most orgs in emerging markets, but challenges prevail. More than 70 percent of orgs are either already running or planning a mobility technology expansion project. This speaks volumes about enterprise mobility being a key priority for orgs across the emerging markets. However, more than 30 percent of these orgs are facing challenges like lack of clarity on policies for multiple users and roles in the organization, making the choice between app wrapping or deploying an MDM solution among others.
  • Variety and spread in mobile devices is flooding organizations. More than 32 percent organizations in Emerging markets stated to be struggling with developing apps that run across multiple operating systems and form factors. From being blackberry centric, users across most organizations are increasingly migrating to Apple’s iPhone and Google’s Android hence making it complex and expensive for IT teams to manage.
  • Business leaders are increasingly demanding access to enterprise apps on mobile. This definitely stood as a key outcome for both Asia Pacific and Middle East Africa regions. More than 70 percent of the organizations Greyhound interviewed stated to have plans to spend on projects for mobilizing enterprise apps – while apps like CRM, BI and HCM are gaining traction on the mobile, traditional apps like email and calendaring continue to be the highest used apps.
  • Increasing employee productivity and supporting mobile workforce key reasons to spend on mobility. More than 65 percent organizations continue to dedicate IT budget to improve employee productivity and support mobile workforce. Increasing customer intimacy and satisfaction was also quoted as other key priorities why orgs in emerging markets are adopting mobility.
  • Confusions on best approach slowing down projects. More than 50 percent IT decision makers Greyhound interviewed were unclear about the best approach to source mobility applications and better manage security. More than 30 percent respondents stated to be confused on choosing a preferred partner for enterprise-grade mobility apps – 27 percent of these stated to be developing apps using in-house team.

What’s your Standpoint?

Do the trends above also reflect your organization’s story? Are you also struggling with making a decision on which app to mobilize and how to better manage security? Leave a comment and share with us your experience or send me an email on sgogia@greyhoundgroup.com.

Note for Technology Users – Join Our Exclusive Community!

Greyhound Research values your opinion and invites IT decision makers and business leaders involved in IT projects to join our exclusive, vendor-free research panel, Greyhound Golden Gate. If your story if exclusive and we have your permission, we will write a post about you and the project to share it with the larger community. Over and beyond, this also gives you access to some of our thought-leading research and experts. Please write to me on sgogia@greyhoundgroup.com and we’ll take it further from there!

Note for Vendors and Providers – Did you see our Research Agenda?

Do check out our extensive research schedule that covers a vast variety of topics including new-age business themes, disruptive technologies, business and technology roles. Please write to me on sgogia@greyhoundgroup.com and we’ll gladly share a copy of the research schedule with you.

Related Material On This Topic

Wish To Use This Material?

Greyhound Research is happy to provide reprint rights and official reprints in PDF format. Please send us a note on connect@greyhoundgroup.com.

Copyright © 2013 Greyhound Research. All rights reserved.

Android may rejuvenate Nokia #Press #Media

While analysts are not calling the Nokia X Series smartphones a game changer, they are upbeat about Microsoft’s strategy to tap into the sub-Rs.10,000 phone segment.

In the age of smartphones powered by Google’s Android operating system, Microsoft seems to have half acknowledged that if it has to succeed in phones, it makes sense to ride on Google’s open technology.

The company launched the Nokia X smartphones, which for the first time are using Android’s open-source software, and are priced in direct competition with Samsung, Sony and Indian phonemakers such as Lava, Karbonn and Micromax.

The Android open source software, which has minimal licensing requirements, is used on a wide array of mobile devices with different form factors. The X Series announcement, which was first made at the Mobile World Congress in Barcelona last month, had received mixed responses from analysts.

Tony Cripps of Ovum seems to have concerns around how the X-range of smartphones will tilt the balance in favour of Microsoft. However, he believes that Nokia’s strength in emerging markets will help the company get back its lost glory and, more importantly, further the cause of adoption of Windows phones in India.

However, others believe that this is a masterstroke from Microsoft. “There are no Windows Phones at the Rs. 8,500 range and in emerging markets if you do not have a sub-Rs.10,000 phone, you will be off the radar,” says Sanchit Vir Gogia, Chief Analyst with Greyhound Research.

Affordability is key

Multinational and Indian companies have used the Android route to build smartphones in a market were the majority of users seem to veer towards affordable phones.

Talking to Business Line, Nokia India Sales Director Raghuvesh Sarup said the need for an affordable smartphone that can meet user needs, such as quality apps, free music streaming and access to Nokia Maps, is an opportunity for Nokia, which enjoys good brand equity in India.

Narrowing price gaps

“Growth in the smartphone market is being propelled by the launch of low-end, cost competitive devices by international and local vendors, which are further narrowing the price gaps that exist between feature phones and smartphones,” says Manasi Yadav, Senior Market Analyst with IDC India.

The hunger for smartphones in India is growing and this is reflected in the numbers. According to International Data Corporation, in 2013 the smartphone market surpassed 44 million units, up from 16.2 million in 2012, making it one of the fastest growing markets globally.

Source: Hindu BusinessLine