• 70 % of organisations are either already running or planning a mobility technology expansion project
  • 50 % IT decision makers unclear about the best approach to source mobility applications and manage security

New Delhi, May 23, 2014: Greyhound Research today announced a new study on Enterprise Mobility. The study deals with how Business leaders are increasingly demanding access to enterprise applications on mobile. More than 70 percent of the organizations Greyhound interviewed stated to have plans to spend on projects for mobilizing enterprise apps – while apps like CRM, BI and HCM are gaining traction on the mobile, traditional apps like email and calendaring continue to be the highest used apps.

Greyhound Research spoke to 100 CIOs across emerging markets including Asia Pacific and Middle East Africa regions. The study revealed more than 70 percent of organisations are either already running or planning a mobility technology expansion project. Greyhound research believes that his speaks volumes about enterprise mobility being a key priority for organisations across the emerging markets. However, more than 30 percent of these organisations are facing challenges like lack of clarity on policies for multiple users and roles in the organization, making the choice between app wrapping or deploying an MDM solution among others.

More than 32 percent organizations in Emerging markets stated to be struggling with developing apps that run across multiple operating systems and form factors. From being Blackberry centric, users across most organizations are increasingly migrating to Apple’s iPhone and Google’s Android hence making it complex and expensive for IT teams to manage.

“Enterprise mobility is a key priority for organisations across emerging markets. BYOD is shifting habits of the user; making it imperative for Business leaders and IT decision makers to work in synergy.” states Sanchit Vir Gogia, Chief Analyst and CEO at Greyhound Research.

More than 65 percent organizations continue to dedicate IT budget to improve employee productivity and support mobile workforce. Increasing customer intimacy and satisfaction was also quoted as other key priorities why organisations in emerging markets are adopting mobility.

More than 50 percent IT decision makers Greyhound interviewed were unclear about the best approach to source mobility applications and better manage security. More than 30 percent respondents stated to be confused on choosing a preferred partner for enterprise-grade mobility apps – 27 percent of these stated to be developing apps using in-house team.

About Greyhound Research

Greyhound Research is an independent IT & Telecom research & advisory firm that helps clients with fact-based insights, relevant perspectives and realistic opinions. With focus on all things emerging – business themes, roles, technologies, geographies and verticals – Greyhound Research works closely with a variety of audience including end-users, IT & Telecom vendors, channel partners, venture capitalists & private equity, start-ups and the Government sector.

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For media queries, please contact:

Manav Juneja,
+91 99.6768.6163
mjuneja@greyhoundgroup.com