Greyhound Research is an independent IT & Telecom research & advisory firm that helps clients with fact-based insights, relevant perspectives and realistic opinions. With key focus on all things emerging – business themes, roles, technologies, geographies and verticals, Greyhound Research advises multiple stakeholders in the technology ecosystem including IT Decision Makers, IT Vendors, IT Channel Partners, Venture Capital/Private Equity funds, Government and Start-ups.
Roles We Enable
Technologies are permeating all business domains and verticals, and rather becoming core to the business models and strategies. The new age chief executives are tasked with navigating their businesses from traditionally operational consumers of IT to business models that treat technology as core to their strategy. Digital, Information Technologies, IoT, Social platforms, and communication technologies acre becoming critical in all functions of enterprise performance – from product lifecycles, to marketing & sales, to manufacturing automation, to financial performance management, to order lifecycle management, to human capital management, to customer engagement and services.
The social and mobile technologies are enabling workforce to go digital at work, and the workforce is getting smarter at the leveraging these technologies. The way employees interact with technologies is changing with BYOD, and they are demanding changes in processes and systems that go beyond their performance and productivity. The enterprises are being challenged with the task of not only meeting the increasing expectations of the workforce, but they are being tasked by the increasing business demands to empower the workforce and providing the new age technological solutions at their disposal.
The Marketing function is becoming a major technology spender apart from IT. Technology vendors are increasingly targeting the CMOs as a direct buyer of their offerings. While this is exciting for the business organization to be able to make technology decisions without having to get into a long drawn collaborative affair with the IT function, the situation poses different levels of challenges with respect to technology decisions and information consumption. While it’s easy to advise the marketing and IT to align and act as partners, there are specific questions that CMOs need the answers for, in order to be effective.
The roles of CIOs and IT directors are changing from technology owner and implementer to a act as a direct business-catalyst and exercise governance. As the technology access becomes easier for other functions, CIOs need to transform their role beyond the traditional devops and align themselves to the new reality. If you’re a CIO, the questions that you need answered and the decisions that you have to make, are changing.
The Digital onslaught is giving rise to new roles in the C-Suite. Enterprises are increasingly creating specific roles for handling the Digital Information available for business insights. The Marketing and Customer Service functions, equipped with customer information & insights, are metamorphosing into Chief Customer Officer – focused on contextual engagement with the customers. A new combination of Marketing and Technology is calling out for a Chief Digital Officer. These new roles have no precedence to follow and need very specific advice for effective performance. Greyhound Research recognizes the need for these emerging roles and helps answer some of the key questions.
Greyhound Research has been founded on strong ethos rooted in making a real difference to the analyst firms’ status quo. We believe in adding real value to our clients and the end-user community. We are consciously focused on filling the gaps that organizations in the emerging market feel from an analyst coverage standpoint.
Greyhound Research believes that successful organizations adopt technologies that enable business to perform the routine more effectively and add direct value, operationally in short term as well as strategically in long term for a competitive advantage. With our Research-led approach, we help decision makers with fact-based insights and realistic opinions that are not drawn from a broad canvas but specific to the context of the decision makers and the emerging markets – emerging in all sense – the roles, technologies, geographies and business models.
We conduct regular market tracking and have ongoing conversations with IT decision makers, technology vendors and key stakeholders in the market. Additionally, we are focused on building an in-house intelligence around technology trends on an ongoing basis. These research reports are available to all our clients based on Greyhound Access Credits.
If you are a technology vendor or a channel partner, an analyst briefing is an opportunity for you to present your products, services and business strategies to the analyst(s) that cover the technology or market relevant to you. Greyhound Research views these briefings as a research tool and encourages the vendors and channel partners to brief our analysts when –
Greyhound Research has been founded on strong ethos and we take a lot of pride in the credibility that we demonstrate to our clients. We build predictability around how we engage with you and what you can expect in terms of deliverables and the process, here are a set of research policies that we adhere to, and hope that you find it fruitful to adhere to as well.